What is PRIMD?
and optimizes health and longevity
improves athletic performance
improves daily mobility
eliminates and prevents chronic pain
PRIMD is an interdisciplinary health practice that...
About PRIMD
The name PRIMD combines the words prime and the initials M.D., reflecting founder Mitch Rostad’s background in medical education and his mission to help individuals perform and feel at their prime.
PRIMD is a performance and wellness practice that blends insights from movement science, behavior change, and underutilized strategies across disciplines to help people improve how they move, feel, and function. Our goal is to offer natural, effective solutions that fit real life—without defaulting to invasive or unsustainable approaches.
Many clients experience meaningful progress early in the process—often faster than they expected based on past experiences. Some come to optimize their performance or healthspan. Others arrive after feeling stuck with persistent challenges like limited mobility, chronic discomfort, or fatigue—seeking a different kind of support.
While PRIMD does not provide medical services, our work is designed to complement traditional healthcare, and we regularly collaborate with clients’ existing medical providers to ensure alignment and continuity.
Expected Outcomes
Agency centered, avoid dependency
Across 8 coaching sessions, PRIMD is designed to avoid creating dependence on future services.
Seamless integration, sustainable for life
The skills learned can be practiced for life. They take up minimal time each week but can transform an individual’s mental and physical performance in daily activity.
Go beyond the limits of conventional advice
Many clients come to PRIMD after feeling stuck — sometimes after being told their options are limited or that improvement isn’t likely. Through a performance-focused, whole-person approach, they often report significant improvements in how they feel, move, and function — often within just a few sessions.
While PRIMD does not replace medical care, it can offer a complementary pathway that helps people reconnect with their physical potential, regain confidence, and move forward with greater clarity. Read client stories that exemplify this outcome; Carol, Albin, Julia, Evan, and Rhett.
Go beyond your perceived baseline
Many clients discover breakthroughs they didn’t think were possible. High-level athletes who once felt stuck experience renewed gains. Busy professionals often find more clarity and energy in their day. And individuals managing multiple health concerns sometimes report broader improvements that align with their medical care and support their overall vitality goals. Read client stories that exemplify this outcome; Orry, Rehana, Eric, Jonah, and Will.
Foundational Health and Program layout
We deliver our program over 8 sessions and clients typically experience significant results within the first session. We will train the client’s body while giving the client a toolkit of skills, habits, and life hacks in four foundational areas that determines a person’s wellbeing:
• Mobility
• Cardiovascular strength and movement
• Sleep and stress management
• Hydration and nutrition
Personalized Beyond the Foundation
In addition to the core areas, Mitch works with clients on personalized topics based on their lifestyle goals — such as performance-focused nutrition strategies, energy optimization, and appearance-related concerns.
He also collaborates with clients’ physicians, nutritionists, and other licensed professionals when appropriate, to ensure alignment and support a truly integrated wellness approach.